Category: Paid Search

Google For NonProfits: If You’re A NonProfit, Look Into This

May 12, 2022

Google supports nonprofits with their amazing Google for Nonprofits program. For nonprofits accepted into the program (you have to apply), Google offers a range of tools which help nonprofits to raise more funds, create awareness, drive visitation to websites and engagement.

byte size: Google Ads Pro Tip: Household Income Targeting

May 12, 2019

Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..

Making sense of Internet Marketing

January 20, 2015

Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?

Display Ads for Non-Clickers

January 20, 2015

Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.