Category: Display

byte Size: Google Ads Display Tactic To Target Your Competitor’s Customers

April 10, 2021

There are lots of ways you can use what you know about your competitors to your advantage when it comes to Google Ads. One trick we use for clients, which isn’t a “trick” so much as it is just common sense (and taking advantage of a Google Ads feature anyone can use) is to use your competitors to setup a Custom Affinity Audience in a Google Ads Display campaign.

Why you should use Display Advertising

January 21, 2015

“No one’s clicking on our banners! They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.

Why is this wrong?

Making sense of Internet Marketing

January 20, 2015

Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?

Display Ads for Non-Clickers

January 20, 2015

Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.