Google For NonProfits: If You’re A NonProfit, Look Into This
It’s 42. That’s it. Just, 42.
Just kidding! Hopefully many of you out there caught our reference to Douglas Adam’s ‘The Hitchhikers Guide to the Galaxy’. But seriously, since content marketing is very important – and many of our clients as for help in this area – we looked into optimal word counts for blog posts (like this one).
At any moment, your potential (and existing) customers are at various stages of a Consumer Purchase Cycle (aka “Purchase Funnel”). They’re either pre-purchase, in-purchase or post-purchase. Cycle is a better metaphor than funnel as the relationship with consumers doesn’t end at a sale. A consumer will, eventually, choose to buy your product or service, or not. Choose to recommend your product/service, or not. The model for consumer purchase funnel that Ventropy Media uses is shown below.
In today’s digital landscape, where attention spans are short and competition is fierce, having a fast-loading website is more critical than ever. As an SEO, Digital Measurement, and Google Ads experts, we understand the significance of pagespeed and its impact on user experience, search engine rankings, and overall website performance. In this article, we’ll explore why pagespeed is crucial for your website’s success and how you can optimize it to enhance your online presence.
How do people find your site when searching online? Do you show up in Google Search Results? Which page of search results? For which search terms? Does your site show up in Image search results? Do you ever appear in Google’s knowledge-graph? Local search results? Do these search results drive visitation? For all of these questions, SEO is the answer.